SEO is the new business hot term, and why wouldn’t it be? With over 12 billion searches performed on search engines every month, businesses can’t afford to ignore the World Wide Web. They also can’t afford to ignore these SEO basics that you don’t have to be an expert to understand or put in to…
We’ve all done it; you open an article, get halfway through and then move on to something else. If your business is blogging or posting articles, your readers may be doing this. Depending on your topic, the content of your article may be unbearably dry which ultimately leads to reader abandonment. How much abandonment you…
I know what you’re thinking; “What could you possible know about my blog that I don’t?” Somewhat surprisingly, there are a few positive things you’re blog is doing for you and your business that you might not even know about. Keep reading to find out more about why you should continue or reinvigorate your blogging…
What does SEO mean for you and your business? Notice how you’re on your own smart phone and when you need to look up a business name, question or location, take a moment to reflect this behavior. What are you doing? You pull out your phone, swipe, and hit Safari or your internet browser app.…
Want to know the secret of how many businesses, shops, retailers, and brands are still growing their customer bases, sales and bottom lines without breaking their budget? It’s because they’re hiring companies like Magnus Marketing to implement a marketing strategy called Content Marketing. Our friends at Hubspot have studied and confirmed that because of the…
If you’ve ever talked business with a marketer, you’ve probably noticed how much we like our marketing terms and phrases. Sometimes, we forget that not everyone is as crazy about marketing as we are; so today’s blog is dedicated to explaining one of our favorite terms, target market. First, what is a target market? In…
I’ve heard plenty of reasons why small/medium businesses don’t have social media pages and/or websites. As a marketer, I can’t help but feel a little frustrated when I hear something like the following. • I don’t know how to use Social Media • My customers don’t go online • Social media is a fad •…
If you’ve already graduated and thought that you were done being graded, our blog post this week may be a little disappointing. We hate being the bearers of bad news, but it’s important for you to know that every piece of communication you put out there is being analyzed by someone: customer, prospect, colleague, or…
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