There’s a misconception in big US cities that small business owners from “Small Town America” just don’t get it when it comes to Marketing. In reality, that’s not the case at all. The fact is that most small business owners everywhere in the world are busy doing what they need to do: Running their businesses.…
Even through a successful run during the recession with adding high end and lower end food options, McDonald’s customers felt that the customer service slipped. McDonald’s is “pushing franchisees to improve staffing and service amid mounting complaints about rude employees.” But most of us might think that it stops there. Just tell your minimum wage…
This also appeared in the April 2013 edition of the DuBois Chamber of Commerce newsletter’s column, The Marketing Edge. Why have your sales declined or why do you have the hardest time gaining new customers? Let’s look at the example of buying a new car (new, pre-owned, etc). What were the first things you might…
One marketing and business strategy overlooked is on the accounting side with cash flow. A Wall Street Journal article in February 2012, Mobile Payments Brighten Cash Flow, shares this: •In 2012, more than 45% of 1000 small businesses surveyed cited “not getting paid on time by clients and customers” as the biggest challenge they faced…
The next time someone asks you “what are the differences between all the socal medias”, just whip up this infographic made by “Marketplace Maven [which] inspired by the ingenius Social Media and Donuts by Three Ships Media in Raleigh.”
It use to be that a small business, services professional like a dentist or accountant or a higher education institution could rent or buy a brick and mortar space, set up their shop, put a sign outside, and run some expensive advertising in the local paper or radio and all of a sudden customers would…
Last week the Wall Street Journal shared some stats on how LinkedIn ranks highest with small-business owners and is the social media tool with the greatest potential to help their company. • six out of 10 small business owners say they believe social media tools are valuable to their company’s growth • 30% say they…
In my opinion, many sports teams are utilizing social media incorrectly, are missing opportunities, and are actually damaging their image. Facebook and twitter are much more than score updates and in-game sports info machines. The best sports team social media platforms “paint the picture” of the game experience for the fan at home. The goal…
This post was originally an email sent to the local Chamber members with some easy tips and customer service reminders before Small Business Saturday and the holiday shopping season Magnus Marketing wishes your business nothing but a successful and profitable Small Business Saturday tomorrow! Even if you didn’t plan any grand discounts or advertising blitz, that’s…
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