The most common error we see with any potential client’s social media is their complexity. “Complexity doesn’t really work in social media. People are trying to create this social engagement and turn it into this multi-tiered, multilevel challenge to get people to do X,Y,Z,” says [GetGlue CEO Alex] Iskold. “The simplest things on GetGlue and…
By: Sue Cole Over the summer, many might find that business is slow. As customers, employees and executives take vacations, revenues often decrease while necessary paperwork may sit in a vacationing employee’s inbox. Morale can be low as everyone comes to the harsh realization that it really is time to get back to business. Studies…
Our friends at HubSpot made a really cool infographic of the “Top 3 reasons why your business needs a website” and we agree! 1. Perceived Value: 7 out of 10 customers look up a business online before going into a store. We’ll take it a step further and throw in one of our favorite stats:…
We wanted to bring some attention this week to a great campaign that is full of incredible promotional, branding and publicity value to both Benjamin Moore and ‘Main Street America’. This signature property/ownership position really brings the brand of Benjamin Moore connected with Main Street America, more importantly – small business and local commerce. This…
In the last month or so, we’ve noticed that a few local businesses are using advertising to generate awareness and bring in new customers. But what we’ve also noticed is that the advertising mediums might not align correctly to the right target audience they’re seeking. For example, a lawn and garden shop looking to sell…
I guess that any attention is good attention in the retail biz, but I have to say that whoever recycled the 2006 Salon article titled The Man Behind Abercrombie & Fitch missed the mark. Was this a disgruntled employee, a customer who felt less than welcome (and of course, that is wrong on all levels),…
No doubt, digital marketing, social media marketing and online platforms is the name the marketing game in 2013. Read DON’T BLAME THE ECONOMY, BLAME YOUR WEBSITE , WHAT IS INBOUND MARKETING? , YOUR WEBSITE IS YOUR VIRTUAL STOREFRONT , SAY WHAT? CONTENT IS KING ON YOUR WEBSITE But what about an almost forgotten (by many…
There’s a misconception in big US cities that small business owners from “Small Town America” just don’t get it when it comes to Marketing. In reality, that’s not the case at all. The fact is that most small business owners everywhere in the world are busy doing what they need to do: Running their businesses.…
Even through a successful run during the recession with adding high end and lower end food options, McDonald’s customers felt that the customer service slipped. McDonald’s is “pushing franchisees to improve staffing and service amid mounting complaints about rude employees.” But most of us might think that it stops there. Just tell your minimum wage…
It's time you worked with us.