One marketing and business strategy overlooked is on the accounting side with cash flow. A Wall Street Journal article in February 2012, Mobile Payments Brighten Cash Flow, shares this: •In 2012, more than 45% of 1000 small businesses surveyed cited “not getting paid on time by clients and customers” as the biggest challenge they faced…
The next time someone asks you “what are the differences between all the socal medias”, just whip up this infographic made by “Marketplace Maven [which] inspired by the ingenius Social Media and Donuts by Three Ships Media in Raleigh.”
It use to be that a small business, services professional like a dentist or accountant or a higher education institution could rent or buy a brick and mortar space, set up their shop, put a sign outside, and run some expensive advertising in the local paper or radio and all of a sudden customers would…
Last week the Wall Street Journal shared some stats on how LinkedIn ranks highest with small-business owners and is the social media tool with the greatest potential to help their company. • six out of 10 small business owners say they believe social media tools are valuable to their company’s growth • 30% say they…
In my opinion, many sports teams are utilizing social media incorrectly, are missing opportunities, and are actually damaging their image. Facebook and twitter are much more than score updates and in-game sports info machines. The best sports team social media platforms “paint the picture” of the game experience for the fan at home. The goal…
This post was originally an email sent to the local Chamber members with some easy tips and customer service reminders before Small Business Saturday and the holiday shopping season Magnus Marketing wishes your business nothing but a successful and profitable Small Business Saturday tomorrow! Even if you didn’t plan any grand discounts or advertising blitz, that’s…
I was reading an interview with an individual who reminds me of Bill Veeck and the character Ari Gold from Entourage (Google both names if you’re unfamiliar). The interview was with George Cloutier, an author and consultant; founder and chief executive of American Management Services, specializing in advising small and midsize businesses. While reading his…
There are 4 basic questions you need to ask yourself regarding the content of your website: Will people know what I do within seconds? Will they understand what page they’re on and what it’s about? Will they know what to do next? Why should they buy/subscribe/download from this site instead of from someone else? Look…
Is your website something you wish looked more up to date, fresher, better styling and served as a better promotional and sales tool? Your website is your virtual storefront – customers expect to see product/service information, photos, promotions, offers, testimonials, and social media links Hubspot says that “your website represents who you are and what…
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