Hopefully you read last week’s blog about why email marketing is a no brainer, and now you’re convinced that you need to start emailing. Not sure how to begin? It all starts with building your email list. Different businesses will have success different ways, but below are a few ideas to get you started. 1)…
Thanks to the rise of social media and all of the marketing opportunities it presents, many marketers have debated as to whether or not email marketing is dead or dying. The overwhelming response from the web? Email marketing is very much alive and kicking. Here at Magnus, we couldn’t agree more. In fact, we think…
Embracing the content marketing strategy automatically puts you in the inbound marketing game. Inbound marketing is a lot more cost-effective than traditional, outbound marketing. Think of them this way – inbound marketing makes the clients come “in” or to you, outbound marketing means you need to go “out” and get them. Outbound marketing can be…
If you think in our area that Twitter is a social media that is not worth it to build awareness and drive users to your website, you should reconsider immediately! FACTS: Twitter users are young, smart, affluent, & tech-savvy. They have some of their own disposable income, but more importantly, they still influence and directly spend…
Where Companies Go Wrong with Social Media For all the talk of the game-changing nature of social media, most companies do a poor job of embracing its opportunities and managing its risks, according to Vincent Schiavone, co-founder and chief executive of ListenLogic, which provides social media monitoring services. Abundant support for a jaded view of…
The most common error we see with any potential client’s social media is their complexity. “Complexity doesn’t really work in social media. People are trying to create this social engagement and turn it into this multi-tiered, multilevel challenge to get people to do X,Y,Z,” says [GetGlue CEO Alex] Iskold. “The simplest things on GetGlue and…
Our friends at HubSpot made a really cool infographic of the “Top 3 reasons why your business needs a website” and we agree! 1. Perceived Value: 7 out of 10 customers look up a business online before going into a store. We’ll take it a step further and throw in one of our favorite stats:…
In the last month or so, we’ve noticed that a few local businesses are using advertising to generate awareness and bring in new customers. But what we’ve also noticed is that the advertising mediums might not align correctly to the right target audience they’re seeking. For example, a lawn and garden shop looking to sell…
I guess that any attention is good attention in the retail biz, but I have to say that whoever recycled the 2006 Salon article titled The Man Behind Abercrombie & Fitch missed the mark. Was this a disgruntled employee, a customer who felt less than welcome (and of course, that is wrong on all levels),…
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