Your website has a job to do. It isn’t there simply because every business is supposed to have one. And it isn’t there just to look impressive. Your website should help potential customers understand your business, find what they’re looking for, trust what they see and take the next step. That sounds simple. But website…
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Social media advertising has changed—a lot. What started as businesses simply trying to collect followers and “likes” has evolved into one of the most sophisticated advertising environments available to businesses of virtually any size. Today, your customers aren’t just scrolling through social media. They’re discovering products, researching businesses, watching videos, reading reviews, comparing options, asking…
Search Engine Optimization, better known as SEO, has changed quite a bit over the years. There was a time when SEO advice focused heavily on keywords, rankings and finding ways to get the attention of search engines. While keywords and technical SEO still matter, successful SEO today starts with something much simpler: Help people find…
When Ruth Wakefield invented the Chocolate Chip Cookie back in the 1930s, she claimed “I wanted to give my customers something different.” It was a new recipe, but she was confident and knew it was a game changer. Millions of recipes have come since, but Ruth’s original & authentic recipe continues to appear on Nestlé’s…
SEO is the new business hot term, and why wouldn’t it be? With over 12 billion searches performed on search engines every month, businesses can’t afford to ignore the World Wide Web. They also can’t afford to ignore these SEO basics that you don’t have to be an expert to understand or put in to…
We’ve all done it; you open an article, get halfway through and then move on to something else. If your business is blogging or posting articles, your readers may be doing this. Depending on your topic, the content of your article may be unbearably dry which ultimately leads to reader abandonment. How much abandonment you…
I know what you’re thinking; “What could you possible know about my blog that I don’t?” Somewhat surprisingly, there are a few positive things you’re blog is doing for you and your business that you might not even know about. Keep reading to find out more about why you should continue or reinvigorate your blogging…
What does SEO mean for you and your business? Notice how you’re on your own smart phone and when you need to look up a business name, question or location, take a moment to reflect this behavior. What are you doing? You pull out your phone, swipe, and hit Safari or your internet browser app.…
