From Radio Sales Today (12.14.12) 7 Things Every Small Business Website Needs An effective website can help improve search engine optimization, boost credibility, and drive conversions from your potential customers. But how can you know that your website has all the right elements to be effective? Start by understanding these basics of an effective small…
I was reading an interview with an individual who reminds me of Bill Veeck and the character Ari Gold from Entourage (Google both names if you’re unfamiliar). The interview was with George Cloutier, an author and consultant; founder and chief executive of American Management Services, specializing in advising small and midsize businesses. While reading his…
There are 4 basic questions you need to ask yourself regarding the content of your website: Will people know what I do within seconds? Will they understand what page they’re on and what it’s about? Will they know what to do next? Why should they buy/subscribe/download from this site instead of from someone else? Look…
Is your website something you wish looked more up to date, fresher, better styling and served as a better promotional and sales tool? Your website is your virtual storefront – customers expect to see product/service information, photos, promotions, offers, testimonials, and social media links Hubspot says that “your website represents who you are and what…
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