If you’ve ever talked business with a marketer, you’ve probably noticed how much we like our marketing terms and phrases. Sometimes, we forget that not everyone is as crazy about marketing as we are; so today’s blog is dedicated to explaining one of our favorite terms, target market. First, what is a target market? In…
The Digital Solution that gets Graduates Hired Magnus Marketing is excited to announce their latest product, gradwebs.com! What is gradwebs? A brand new and exciting resume website, specifically designed to help graduates stand out in the competitive job market. Each person who signs up for a gradweb gets their very own individualized website resume. Check…
I’ve heard plenty of reasons why small/medium businesses don’t have social media pages and/or websites. As a marketer, I can’t help but feel a little frustrated when I hear something like the following. • I don’t know how to use Social Media • My customers don’t go online • Social media is a fad •…
If you’ve already graduated and thought that you were done being graded, our blog post this week may be a little disappointing. We hate being the bearers of bad news, but it’s important for you to know that every piece of communication you put out there is being analyzed by someone: customer, prospect, colleague, or…
Sound a little extreme? It won’t by the time you’re done reading this blog. Let’s start by doing a little experiment: Google your business. Did it show up on the first page of results? If not, you should be a little concerned. 75% of users never scroll past the first page of search results. Blogging…
Hopefully you read last week’s blog about why email marketing is a no brainer, and now you’re convinced that you need to start emailing. Not sure how to begin? It all starts with building your email list. Different businesses will have success different ways, but below are a few ideas to get you started. 1)…
Thanks to the rise of social media and all of the marketing opportunities it presents, many marketers have debated as to whether or not email marketing is dead or dying. The overwhelming response from the web? Email marketing is very much alive and kicking. Here at Magnus, we couldn’t agree more. In fact, we think…
Embracing the content marketing strategy automatically puts you in the inbound marketing game. Inbound marketing is a lot more cost-effective than traditional, outbound marketing. Think of them this way – inbound marketing makes the clients come “in” or to you, outbound marketing means you need to go “out” and get them. Outbound marketing can be…
If you think in our area that Twitter is a social media that is not worth it to build awareness and drive users to your website, you should reconsider immediately! FACTS: Twitter users are young, smart, affluent, & tech-savvy. They have some of their own disposable income, but more importantly, they still influence and directly spend…
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