Matt

Founder & Principal Advisor

Read full bio here or below

Matt Checchio is a marketing strategist, consultant, educator and entrepreneur with more than two decades of experience spanning marketing strategy, digital marketing, business development, communications and sports business. As an Assistant Teaching Professor of Marketing at Penn State’s Smeal College of Business, Matt teaches the next generation of marketing professionals in areas including marketing strategy, business marketing, sports marketing and digital marketing. Outside the classroom, he is the founder of Magnus Marketing and has worked with businesses and organizations across a wide range of industries and stages of growth. His professional experience is complemented by his academic work, including contributing to published book chapters and ongoing marketing research.

What Matt enjoys most about consulting is taking on the problems that don’t have an obvious answer. He works with clients to understand their toughest marketing and business challenges, determine what is really standing in the way of growth, and develop practical strategies to move the business forward. The goal is bigger than a campaign, a website or a marketing plan. Great marketing should ultimately help a business generate revenue, attract and retain customers, create opportunities and grow. And when a client’s growth allows that organization to expand, invest and hire more people, the impact of solving that original marketing problem reaches far beyond marketing itself.

Magnus Advisors grew from a passion Matt has had for years: helping experienced professionals turn what they know into something of their own. He also knows firsthand that becoming an independent consultant involves much more than being good at marketing. Building a practice means learning how to find and manage clients, price and negotiate projects, establish scope and deliverables, navigate difficult client situations and handle all of the administrative and business responsibilities that come with working independently — much of which is learned through trial, error and experience. Magnus Advisors was created to make that path easier. By providing the business infrastructure, professional resources, network and executive mentorship behind independent advisors, Matt wants to give talented marketing professionals the opportunity to build their own consulting careers without having to figure out every part of the journey alone.