If we could first know where we are, and whither we are tending, we could then better judge what to do, and how to do it. ~ Abraham Lincoln
If strategic marketing is delayed until a severe crisis hits – loss of a major customer, sales declines, new competition, or pricing challenges – then it may be more difficult to easily adapt and change to survive. Having a marketing plan, activities and people in a department are important, but that’s just the start. What makes or breaks daily marketing activities and meeting expectations compared to a proactive, tactical and progressive marketing system is evaluation and planning needed to make long and short term goals.
In the hustle and bustle of business decisions that needed to be made yesterday, and when achieving short term goals is often rewarded, it’s easy to lose focus on long term goals, and their plans on how to get there. It’s just as easy to be blindly implementing strategies focused around outdated goals, or strategies that ignore game changers such as technology or the shifts in the market environment.
Ask yourself these questions:
Marketing audits examine the internal environment and/or the external environment, determining if fit in line with your current business plan and goals, and report on finding with suggestions for strategy adjustments and additions to align those with your marketing.
There are six components to a marketing audit: Environment, Strategy, Organization, Systems, Productivity, and Function.
Strengthen your marketing strategy and personnel department by having us objectively review and analyze your marketing to make sure it is headed in the right direction in the right way to reach your goals.
Magnus Marketing offers three Auditing packages: choose between an external audit, and internal audit, or cover all your bases by choosing both.
Keep in mind the full scope of the audit is not listed below, and that specific objectives will be discussed in advance so accommodations can be made.
Each audit option includes multiple meetings and constant communications throughout the entire process, with site visits. At the start, we will want to set objectives, identify data sources, determine report formats and time periods. We will then gather data and complete the detailed and thorough evaluations with recommendations. You’ll receive a presentation on our findings and recommendations, and a comprehensive document report.
Find out the health of your company marketing now by contacting Magnus Marketing to chat with us about the right Audit for you.